So, we all know you tube right? It's used for entertainment, procrastination, to vlog, to communicate, to share, to listen, to indulge (in both mindless videos, or missed news clips.) Youtube is also used for watching music videos, which over time have evolved along with the music.
Britney Spears released her first album in 1999 along with the hit single "...Baby One More Time." The video to go along with it included a young Britney Spears bearing her stomach, which, at the time might have been considered risque. It is a pretty simple music video, cutting from one setting to another showing Britney and her back up dancers in various outfits. The video is nothing high tech, not too name fancy camera angles, and okay choreography. At this time and for awhile after Britney was(and still is, in some cases) associated strongly with pop culture.
9 years later the single "Just Dance" was released by a new artist at the time, Lady Gaga. This was just the beginning of Gaga. This video is pretty "tame" for her. It included various scenes of a party, the during and after. For the most part a pretty typical music video for this time. Her wardrobe choice could be called interesting, but that was probably the most bizarre part of the whole viewing experience. This video contrasts though to what we had seen 9 years before. The content of the music is different, the clothes, the style of music, the limited choreography, the lighting. The video is just the same though in the sense that it is words corresponding with images. In Britney's video it is less relevant, but still words to images.
The other day I came across a music video that was ten minutes long. I then realized I was starting to see a trend in more recent music videos. They were starting to tell full blown stories. Not just stories to go along with the music, but there were breaks in the music for dialogue, or for space to show footage that enhanced the video. The first time I saw this was with the video "Creeps me out" by Ima Robot. I didn't really think anything of it then. I then saw it again with multiple other videos. (Forever the Sickest Kids- She likes(bittersweet love), and most recently LMFAO- Yes.) My favorite that I've seen by far is the following:
Very good blog post on YT and evolution, Sophia.
ReplyDeleteCheck rogue spelling and grammar issues.
Love the Spears/Gaga throw down.
Is YT really an example of "evolution," or "devolution"? Media-wise? I wonder.
Be sure to "caption and credit" each embedded photo - we reviewed this in class the other day, and I think you were absent.
Git 'er done,
Dr. W